Market validation
Test assumptions with targeted research and relevant commercial conversations.
Learn moreChina Market Partner / Commercial brief
Evaluate channel capability before counting prospects
A useful distributor search begins with criteria, not a long list of company names. We assess category fit, customer access, geographic coverage, relevant services and possible conflicts, then approach appropriate prospects and record the substance of the response.
Illustrative deliverables
Activities are tailored to the product, target customer and agreed deliverables.
- 01Partner criteria and targeted outreach
- 02Introductions and structured follow-up
- 03Partner selection criteria
- 04Prioritized partner shortlist
- 05Outreach and qualification notes
Questions this work should answer
- Can you identify a specific buyer and use case?
- Have you considered suitable China sales channels?
- Can you explain delivery, warranty and after-sales responsibilities?
What to send for a proposal
Share the target customer, product category, proposed territory, support needs and any existing partner discussions.
References: U.S. International Trade Administration — China: Distribution and Sales Channels ↗