Brand localization

China Market Partner / Commercial brief

Make the product proposition understandable to the right Chinese buyer

Localization is more than translating a brochure. We examine the buying context, positioning, terminology, claims and sales materials so the offer is clear to the intended audience. Trademark and regulatory questions are identified separately for qualified review where needed.

Illustrative deliverables

Activities are tailored to the product, target customer and agreed deliverables.

• 01Messaging and product-story review
• 02Localization and channel-readiness guidance
• 03Buyer-focused messaging brief
• 04Terminology and claims review
• 05Suggested localized material adaptations

Questions this work should answer

• Can you explain why that buyer would choose this product?
• Have you identified product-specific compliance questions?
• Can you explain delivery, warranty and after-sales responsibilities?

What to send for a proposal

Share current brand assets, product descriptions, usage claims, buyer personas and any Chinese names already considered.

References: China National Intellectual Property Administration — Trademark Guidance ↗